Description

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Products Description
Mood Light Bluetooth Speakers for Home

The Bluetooth speaker comes with 64 million colors of lights, which will change and flicker with the speed of the music. When the volume of the Bluetooth device is at 80-90% of the total volume, the light will flicker at a high frequency with the speed of the music. When the volume of the Bluetooth device is at 70-80% of the total volume, the light will flicker at a low frequency with the speed of the music. When the volume of the Bluetooth device is below 70% of the total volume, all 64 million colors of lights will be automatically turned off, and the Bluetooth speaker system will automatically enter the hypnosis mode. At this time, the sound it plays is like a lullaby, giving people a comfortable rest environment. In addition, press and hold the power button for 3 seconds, and the Bluetooth speaker will enter the night light mode (i.e. warm white light lighting mode).

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I. Characteristics of the Japanese portable speaker market
1. Demand for portable speakers
Japanese consumers have a high demand for portable speakers, which is mainly due to the small space in Japanese homes and consumers’ love for outdoor activities. Portable speakers are small, light, and easy to carry, which can meet the needs of Japanese consumers in different occasions.
2. The importance of sound quality and battery life
Japanese consumers have high requirements for sound quality, and they hope to get a better music experience through speakers. At the same time, since portable speakers are often used in outdoor activities, battery life has also become one of the focuses of consumers’ attention.
3. The importance of waterproof function
Japan is a rainy country, so waterproof function is very important for portable speakers. The waterproof function not only protects the speaker from rain, but also can be used in humid environments such as bathrooms, making the use of portable speakers more extensive.

II. Advantages of JBL Charge speakers in the Japanese market
1. Excellent sound quality performance
JBL Charge speakers use JBL’s unique sound quality technology to provide clear and full sound effects. This makes the speaker highly competitive in the Japanese market and attracts consumers who pursue high-quality music experience.
2. Good battery life
The battery life of the JBL Charge speaker is strong, which can meet consumers’ needs for long-term use. This is very important for Japanese consumers who often engage in outdoor activities, and they can safely carry the speaker to participate in various activities.
3. Waterproof function
The JBL Charge speaker has a waterproof function, which can protect the speaker from rain and humid environments. This makes the speaker have high practical value in the Japanese market and meets consumers’ needs for use in various weather conditions.
III. Japanese consumers’ future expectations for portable speakers
1. More intelligent functions
With the continuous development of technology, Japanese consumers have higher expectations for the intelligent functions of portable speakers. They hope to be able to achieve more intelligent operations through the speaker, such as voice assistants, music recommendations, etc.
2. More user-friendly design
Japanese consumers also have high requirements for the design of portable speakers. They hope that the speaker not only has excellent sound quality performance, but also has a stylish appearance design that can be coordinated with the home environment.
3. More environmentally friendly materials
Japanese consumers have a high awareness of environmental protection. They hope that speakers can be produced with more environmentally friendly materials to reduce the impact on the environment.
IV. Marketing strategy of JBL Charge speakers in the Japanese market
1. Strengthen brand promotion
The JBL brand has a certain degree of popularity in the Japanese market, but there is still room for improvement. By strengthening brand promotion, consumers’ awareness of JBL Charge speakers can be further improved.
2. Optimize sales channels
JBL Charge speakers can improve sales coverage in the Japanese market by optimizing sales channels. For example, cooperate with more e-commerce platforms to expand online sales channels, and strengthen cooperation with offline physical stores to improve offline sales capabilities.
3. Listen to consumers’ voices
JBL brand should actively listen to the voices of Japanese consumers and understand their needs and feedback. By collecting consumers’ opinions and suggestions, the product can be continuously optimized and improved to improve consumer satisfaction and loyalty.

V. Summary
In summary, JBL Charge speakers perform well in the Japanese market, mainly due to its advantages such as excellent sound quality, strong battery life and waterproof function. Japanese consumers’ demands and preferences for portable speakers are mainly focused on high-quality sound quality, good battery life and waterproof functions. With the continuous development of technology and the changing needs of consumers, JBL Charge speakers should actively adapt to market changes and continuously improve product competitiveness through technological innovation and optimized design. At the same time, the JBL brand should strengthen brand publicity and sales channel optimization to improve Japanese consumers’ awareness and satisfaction and further expand its market share in the Japanese market.